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Kent Business School High Street Shopper Survey 2013

Medway High Street Shoppers Survey results

A major survey of shopping habits in Medway by Medway Council and Kent Business School took place in the first quarter of 2013.

The council linked up with Kent Business School, part of the University of Kent, to find out what makes High Street shoppers in Medway tick.

Masters students carried out the research, at no cost to the council, as part of their post graduate studies.

A number of projects are already underway to ensure High Streets across Medway are able to meet the challenge, not only of difficult economic times but also changing shopping habits. This survey will help feed into that ongoing work.

Retailers were also invited to attend business training courses and support sessions run by Kent Business School, based at the Universities at Medway Campus in Chatham Maritime.