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Kent Business School High Street Shopper Survey 2013
major survey of shopping habits in Medway by Medway Council and
Kent Business School took place in the first quarter of 2013.
The council linked up with Kent Business School, part of the
University of Kent, to find out what makes High Street shoppers in
Masters students carried out the research, at no cost to
the council, as part of their post graduate studies.
A number of projects are already underway to ensure High Streets
across Medway are able to meet the challenge, not only of difficult
economic times but also changing shopping habits. This survey will
help feed into that ongoing work.
Retailers were also invited to attend business training courses
and support sessions run by Kent Business School, based at the
Universities at Medway Campus in Chatham Maritime.