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Competitions for youngsters to help normalise breastfeeding

14 December

Young people are set to use their creative skills to join the #BesideYou movement in Medway. The #BesideYou campaign has been gathering pace since its launch in September, and now local youngsters aged 11-18 are being called upon in a bid to further normalise breastfeeding.

They’re being asked to create a piece of content that shows mothers and mums-to-be that the people of Medway are beside them and support breastfeeding in public and community spaces. The content could be video, animation, a painting, photos, posters, a song, rap or poem – or anything else that portrays the message that Medway is #BesideYou in a creative way.

Key competition dates

The competition kicks off on Monday, 19 December, and the closing date for entries is Monday, 20 February. All young people in Medway are invited to get involved and be in with a chance of winning a £100 Amazon voucher. They'll also have their competition entry used as part of the on-going campaign, which will include exposure on the Chatham big screen and use across social media channels.

The submissions will be judged by Medway Council’s Public Health Team and campaign partner, Best Beginnings. They will be focussing on how well youngsters interpret the key message in an artistic way. The winner will be announced on Tuesday, 7 March.

Tips and advice

For films featuring stories of Medway mums and dads and their experiences and tips, as well as information and resources about breastfeeding, from how to breastfeed, to details of places in Medway which have been recommended by local mums as being breastfeeding friendly visit the #BesideYou website.

Join the conversation on Twitter  with #BesideYou and on Facebook and take a look at the #BesideYou competition blog.

Medway Council’s Portfolio Holder in charge of Public Health Cllr David Brake said: “This is a wonderful opportunity for young people in Medway to get involved in what is a really important campaign for the area. We are determined to normalise breastfeeding in Medway and put new mums and mums-to-be at ease about breastfeeding their babies in public. We want to support them in their decision and change the attitudes of those who judge mothers for feeding in the most natural way.”