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Medway tourism continues to grow

28 November 2016

Medway’s visitor economy continued to thrive in 2015, according to research released this week.

Independent research commissioned by Visit Kent showed that Medway had the second highest number of domestic overnight trips in the county last year, with 430,000 trips taken in the area.

Medway tourism figures

Medway welcomed 4.6 million people in 2015, with day trips rising three per cent to 4.1 million and overnight trips climbing 2.2 per cent to more than 500,000. The total number of jobs supported by tourism rose by five per cent to 6,112, and the overall value of Medway’s visitor economy rose to £313million.

 

Portfolio Holder for Community Services Cllr Howard Doe said: “This is fantastic news for Medway. I’m pleased so many people are visiting the area and discovering what we have to offer, from historic castles, to great shopping centres, vast green spaces, a wide range of events, wonderful theatres and much more.

“Next year will be an important year for tourism as we mark the 350th anniversary of the Battle of Medway in a big way – we’ll be releasing more details soon.”

Kent tourism figures

Kent’s visitor economy grew significantly in 2015 with more people than ever before visiting The Garden of England. Last year, Kent as a whole welcomed over 60.6 million visitors and the tourism industry’s value rose five per cent from 2013.

Across the county, visitor numbers rose compared to the previous year with the highest volume of day trips, overnight trips, and trips lasting more than one night recorded. The county remains the third most visited destination outside of London for foreign visitors, and tourism jobs rose by 5.9 per cent to 71,920.

 

Chief executive of Visit Kent Sandra Matthews-Marsh MBE said: “Kent’s reputation as a great short break destination continues to thrive, and we are proud to remain one of the UK’s most popular destinations. It is wonderful to see areas like Medway experience such impressive growth year on year."

This research uses the industry-respected Cambridge Economic Impact model to measure the volume and value of tourism, and the impact of visits and visitor expenditure on the local economy. Studies were carried out across each of Kent’s districts to build an accurate picture of tourism performance in the county.