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Medway tourism continues to grow
28 November 2016
Medway’s visitor economy continued to thrive in 2015, according
to research released this week.
Independent research commissioned by Visit Kent showed that
Medway had the second highest number of domestic overnight trips in
the county last year, with 430,000 trips taken in the area.
Medway tourism figures
Medway welcomed 4.6 million people in 2015, with day trips
rising three per cent to 4.1 million and overnight trips climbing
2.2 per cent to more than 500,000. The total number of jobs
supported by tourism rose by five per cent to 6,112, and the
overall value of Medway’s visitor economy rose to £313million.
Portfolio Holder for Community Services Cllr Howard Doe said:
“This is fantastic news for Medway. I’m pleased so many people are
visiting the area and discovering what we have to offer, from
historic castles, to great shopping centres, vast green spaces, a
wide range of events, wonderful theatres and much
“Next year will be an important year for tourism as we mark the
350th anniversary of the Battle of Medway in a big way – we’ll be
releasing more details soon.”
Kent tourism figures
Kent’s visitor economy grew significantly in 2015 with more
people than ever before visiting The Garden of England. Last year,
Kent as a whole welcomed over 60.6 million visitors and the tourism
industry’s value rose five per cent from 2013.
Across the county, visitor numbers rose compared to the previous
year with the highest volume of day trips, overnight trips, and
trips lasting more than one night recorded. The county remains the
third most visited destination outside of London for foreign
visitors, and tourism jobs rose by 5.9 per cent to 71,920.
Chief executive of Visit Kent Sandra Matthews-Marsh MBE said:
“Kent’s reputation as a great short break destination continues to
thrive, and we are proud to remain one of the UK’s most popular
destinations. It is wonderful to see areas like Medway experience
such impressive growth year on year."
This research uses the industry-respected Cambridge Economic
Impact model to measure the volume and value of tourism, and the
impact of visits and visitor expenditure on the local economy.
Studies were carried out across each of Kent’s districts to build
an accurate picture of tourism performance in the county.