The aims of this project were to incorporate the A Better Medway 'sub-branding' on to the Medway Council website.
This would give the service, residents and health professionals a dedicated ‘section’ for all things ‘health’ in Medway.
What we did
Public Health originally wanted their own website. However, it was acknowledged that the team were targeting the same audience that visits the Medway Council website.
Instead it was decided that we should apply sub-branding to their web pages. This would:
give the pages a different feel to standard council web pages
save money
create a smoother user journey.
Design change
This project was mainly to incorporate new branding and imagery into the A Better Medway home pages and other pages.
Using the content management system Jadu, we were able to place the A Better Medway branding at the top of each web page. This gives the impression that the user is on a different website, when they are not.
On each A Better Medway home page we treated images differently by applying graphics to the background and incorporating text.
Our team researched with council staff the type of imagery that was most effective, and what images portrayed the right messaging. Icons and photographs were compared. People identified better with the photos of happy emotive people.
Web chat bot functionality
In April 2021, a web chat bot was added to the A Better Medway 'Healthy Way' page. The chat bot helps customers to book on to the Healthy Way programme.
The conversational nature of the web chat bot lends itself to the tone of the pages and audience. We worked with the Bullet agency to create the conversation flow for the automated chat bot. Bullet provided the chat bot technology.
